Turn new visitors into loyal customers.
A welcome series is the first conversation you have with a new contact. Build the right sequence — Hamla delivers it the moment someone joins.
Trigger: Form submitted
What a welcome series looks like.
Capture the signup
01A visitor signs up through a popup, form, or social opt-in. Hamla adds them as a contact instantly.
Say hello immediately
02Send a warm welcome message within minutes. Set expectations, share what's next, offer an incentive if relevant.
WhatsAppDeliver value
03Follow up 2-3 days later with something useful — a tip, a guide, a behind-the-scenes look. Build trust before you sell.
Make the first ask
04Now invite them to act — first order, first booking, first download. They're warmed up and ready.
Nudge those who didn't act
05If they haven't converted after a week, send a gentle nudge with a different angle — testimonial, scarcity, urgency.
WhatsAppWelcome series, across every business.
E-commerce
Exit-intent popup → 10% off first order → review products tips → checkout reminder.
Restaurants
Book-a-table popup → reservation reminder → weekly menu → birthday offer.
Clinics
Consultation signup → confirmation email → prep instructions → appointment reminder.
Real Estate
Newsletter signup → new listings digest → area insights → open house invite.
Salons
Book-first-visit popup → appointment confirmation → stylist intro → aftercare tips.
Coaching
Free session signup → goal-setting form → program overview → kickoff call reminder.
Welcome series questions.
How many emails should a welcome series have?
Four to five messages over the first two weeks covers most businesses: welcome, value, first ask, and a nudge for anyone who didn't act. Hamla stops the sequence the moment someone converts, so a longer series doesn't mean more messages for buyers.
How fast should the first welcome message go out?
Within minutes. The signup is the moment of highest intent — Hamla fires on the form-submitted event rather than on a schedule, so the first message lands while the visitor is still on your site.
Can the welcome series run on WhatsApp instead of email?
Yes. Each step in the sequence picks its own channel, so you can run the whole series on WhatsApp, mix WhatsApp with email, or let Hamla use whichever channel the contact actually engages with.
Explore other campaigns.
Use case · Recovery
Win back the carts your customers left behind.
Most shoppers who add to cart never check out. Hamla watches for the abandoned-cart event and reaches out while the intent is still warm — on the channel that customer actually reads.
Use case · Retention
Keep customers coming back.
The sale is the start, not the finish. Build a post-purchase sequence that delights, earns reviews, and brings customers back for more.
Use case · Recovery
Follow up on the product they looked at but didn't add.
Browsing is intent too. Hamla tracks viewed products and repeat visits, then follows up on the item someone kept coming back to — long before a cart ever exists.
Use case · Demand
Tell the people who wanted it that it's back.
A sold-out product is a list of people who already decided to buy. Hamla listens for the back-in-stock event and messages exactly that list, in the order they asked.
All use cases →Ready to build your campaign?
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