SMS: the fastest way to reach a customer.
Direct, personal, impossible to ignore. Use SMS when timing matters — confirmations, urgent offers, last-chance nudges.
How SMS fits into your plan.
SMS works best as an escalation — used when other channels get ignored, or when speed matters.
You build the campaign
Pick a goal and set the trigger (e.g. cart abandoned).
You add an sms to the sequence
Write the message or let AI draft it — you review and approve.
You set the timing
Send immediately, after X hours, or based on behavior.
Hamla delivers it
When the trigger fires, your message goes out — every time.
High open rates. Short character limits. Use wisely.
What SMS does best.
Order confirmations
Instant receipt. Customers know the transaction is real.
Appointment reminders
24 hours before, 1 hour before — reduce no-shows.
Last-chance offers
Flash sale ending, cart about to expire — SMS gets seen.
Delivery updates
Shipped, out for delivery, delivered — timely and welcome.
VIP alerts
Early-access drops, private invites — feel exclusive.
Two-factor auth
Secure login codes, transaction verifications.
SMS is just one piece.
Multi-channel campaigns reach customers wherever they are — the team picks the channel per person.
Campaigns that use sms
Integrations that feed it
SMS questions.
When is SMS worth it over WhatsApp?
When the message must arrive regardless of app or internet — appointment reminders, delivery windows, one-time codes. SMS reaches every phone; WhatsApp reaches richer conversations more cheaply.
How long can an Arabic SMS be before it costs more?
Arabic uses Unicode encoding, so a single segment is 70 characters rather than the 160 you get in Latin script. Hamla shows the segment count as you type, because a message that silently splits into three costs three times as much.
Do I need consent to send marketing SMS?
Yes, and separately from transactional messages. An order update is expected; a promotion needs an opt-in you can evidence. Hamla records where and when each contact consented.
Ready for your first sms campaign?
Free plan · No credit card needed