Use case · Experience

Answer "where is my order?" before they ask.

Order status is the single biggest driver of support messages. Hamla turns shipping events into proactive updates on the channel the customer already uses.

Trigger: Order shipped / delivered

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Campaign flow · Simple mode 🐜

What proactive tracking looks like.

✉💬

Confirm with a timeline

The confirmation says what happens next and when. Most "where is my order" messages come from a missing expectation, not a late parcel.

EmailSMS

Hamla waits — and skips ahead if the customer responds

💬

Announce the handover

On order-shipped, send the tracking link where they'll actually see it. In Arabic-speaking markets that's usually WhatsApp, not email.

WhatsAppSMS

Hamla waits — and skips ahead if the customer responds

🔔

Warn on the day

An out-for-delivery message cuts failed deliveries — someone stays home for it. Push works well here; it needs no reply.

Push

Hamla waits — and skips ahead if the customer responds

✉

Close the loop on delivery

Delivered means the tracking campaign ends and post-purchase begins — the check-in, then the review ask.

WhatsAppEmail

Stops the moment the customer responds — and never over-messages anyone

Works for every business

Status updates, across every business.

🛍️

E-commerce

Confirmed → shipped with tracking → out for delivery → delivered.

🍽️

Restaurants

Order accepted → in the kitchen → rider on the way → arrived.

🏥

Clinics

Test submitted → sample received → results ready → collection reminder.

🏠

Real Estate

Application in → documents received → approval stage → keys ready.

Order tracking questions.

Isn't this what my store's notification emails already do?

Your store emails the events; this campaign decides which channel each event deserves and adds the two updates stores usually skip — out-for-delivery and the post-delivery check-in.

Do tracking updates count against marketing frequency caps?

They shouldn't, and by default they don't — an order update is expected, not promotional. Keep them on a separate cap so a delivery notice never gets suppressed by a campaign send.

What if the courier doesn't send granular events?

Run the campaign off the events your store does emit — shipped and delivered are near-universal — and fill the gap with a time-based update instead of a status you can't verify.