More signups that activate. More users who pay. Fewer who quietly leave.
Hamla reads your product events, notices who stalled, who is ready to upgrade and who is drifting away, and drafts the message. You approve. It sends.
- Most signups try the product once and never come back.
- Users who would pay never see the upgrade at the right moment.
- Churn shows up in the billing report a month after the user left.
“Most of last week's signups never connected their data.”
That's the whole brief. Hamla reads your signup and usage events, finds who stalled before their first result, and writes the nudge that gets them there. You read it, approve it, and get back to shipping.
Four things Hamla sets up before your next release.
- Signed up, key step not done in 2 daysEmail · PushGet new signups to their first resultOne short note that points at the single step most users skip, written from your own onboarding. Stops the moment they do it.Hi Omar, you're one step from your first report: connect your data source. It takes about two minutes.
- Reached a plan limitEmail · On-site notificationOffer the upgrade when it makes senseWhen someone reaches a limit, Hamla explains what the next plan unlocks for the task in front of them. No countdown timers, no discount by default.You've used all 3 projects on the free plan, Lina. The next plan gives you unlimited projects and a shared workspace for your team.
- Usage down by half in 2 weeksEmail · WhatsAppCatch churn before the cancel buttonA personal check-in from the founder or the success team, naming the thing they stopped using. Never to someone who just upgraded.Hi Sam, it's Yara from the team. Reports went quiet this month. Is there anything we can fix?
- Trial ends in 3 daysEmail · PushTurn trials into paid plansOne reminder that shows what they built during the trial and what keeps working after it. One message, not a countdown sequence.Your trial ends Thursday, Faisal. Your 12 dashboards stay exactly as they are when you choose a plan.
SaaS questions
How does Hamla see what users do in my product?
Send events from your app with one script tag or one HTTP request: signups, key actions, plan changes. Sending events is free and unmetered, and the developers page shows how.
Will it message users who already upgraded?
No. Every campaign stops the moment the person does what it was asking for, and Hamla checks their plan and recent activity before each send.
Can it write for a technical audience?
Yes. Hamla learns your product's words from your site and docs, and you approve every message before the first one goes out.
What does it cost?
Every plan starts with a {trial_days}-day trial and requires a payment card. Your selected plan is billed when the trial ends unless you cancel beforehand. Paid plans start small, and every plan includes every channel and integration. The pricing page has the numbers.