vs ManyChatManyChat is the best-known tool for Instagram and Messenger DM automation: you design each chat flow yourself. Hamla is an AI marketing team: it plans, writes, launches and measures campaigns across email, WhatsApp, SMS, web push, popups and social, and asks you before anything reaches a customer or spends money. Here is an honest comparison, with ManyChat's details checked on its own site.
Hamla's column comes straight from what the product ships today. ManyChat's comes from its pricing page and help center.
| Feature | Hamla | ManyChat |
|---|---|---|
| AI plans and launches campaigns for you | Plans, writes and schedules; you approve | AI steps inside flows you build (Pro and above) |
| Instagram comment-to-DM auto-reply | Keyword replies that save interested people with consent | Its core feature, on every plan |
| Facebook comments and Messenger | Comment replies that continue in Messenger | On every plan |
| WhatsApp messages | Offers and reminders from your business number | Pro plan and above |
| Email campaigns | 15,000 emails a month on Starter | Pro and above; sent from ManyChat's domain by default |
| SMS | Yes | Pro and above, through your own Twilio account |
| Web push notifications | 5,000 a month on Starter | Not listed |
| On-site popups and banners | 10 active popups on Starter | Not listed |
| Publish social posts | Instagram, Facebook, LinkedIn and TikTok | Not offered |
| Revenue per campaign | Store orders attributed to each campaign | Pixel and flow revenue; no store analytics |
| Salla store | Native app | Not in its integrations list |
| Zid store | Native app | Not in its integrations list |
| Shopify store | Beta · Native app | Through Zapier or Make |
| Arabic dashboard and Arabic-first copy | Dashboard and campaigns in Arabic and English | AI replies in the contact's language; no Arabic dashboard found |
| Works inside AI assistants (MCP) | Run Hamla from Claude and other MCP clients | ?Not listed |
| TikTok DMs | TikTok posting only | Business accounts; not in the EU or UK |
| Telegram bots | Not offered | Connected with a BotFather token |
| Entry price | $25 | $17 a month (Essential, 250 contacts) |
ManyChat details come from its own website and help center, checked September 2026. Sources are listed at the end of this page.
A chat builder waits for you to build. Hamla gets to work on the outcome you ask for.
In ManyChat you design each flow: the trigger, the branches, every message. Hamla starts from the outcome you want, like winning back quiet customers or filling next week's bookings, then proposes the plan, writes the messages and launches them once you approve.
ManyChat is built around DMs. Email, WhatsApp and SMS arrive on its Pro plan, and SMS runs through your own Twilio account. Hamla runs email, WhatsApp, SMS, web push and on-site popups side by side, with one view of each customer across all of them.
Hamla connects to your Salla or Zid store and attributes each order to the campaign that brought it, so the next plan builds on what sold. ManyChat tracks conversions with its pixel and flow revenue, and has no native Salla or Zid connection.
ManyChat bills by active contacts, everyone you message in a month, and charges for each contact past the plan. Hamla's plans are a flat monthly price with the limits written on the plan.
$25/ month
$39 a month ($29 billed yearly)
Prices in US dollars before tax, as each company lists them.
We would rather you pick the right tool than switch twice.
ManyChat is the most established tool for comment-to-DM funnels, and it supports TikTok DMs, which Hamla does not.
Its visual flow builder gives you control over each branch, condition and message.
ManyChat connects Telegram. Hamla does not.
ManyChat's Free plan covers 25 contacts. Hamla starts with a 7-day trial instead.
ManyChat has no one-click export. The usual route is its Google Sheets action: add every contact to a sheet, then download the sheet as a CSV file.
Upload the CSV to Hamla, then connect Instagram, WhatsApp and your Salla or Zid store. Keep ManyChat running until you are happy.
For example: win back customers who have not ordered in two months. Hamla proposes the plan and writes the messages; nothing goes out until you approve.
Yes, for businesses that want more than DM automation. Hamla answers Instagram and Facebook comments and DMs like ManyChat does, and also runs email, WhatsApp, SMS, web push and popups, planned and written by AI. If DMs on Instagram, TikTok or Telegram are all you need, ManyChat is the more focused tool.
Hamla Starter is $25 a month for 2,500 contacts, with email and push included. ManyChat Pro, the first plan with email, WhatsApp and SMS, is $39 a month for 2,500 active contacts. ManyChat's Essential plan is cheaper at $17 a month, but it covers 250 contacts and no email, WhatsApp or SMS.
Yes. Hamla connects to Salla and Zid natively, reads orders and customers, and attributes revenue to each campaign. ManyChat does not list a Salla or Zid integration.
Yes. Some businesses keep ManyChat for DM flows and let Hamla run email, WhatsApp, push and popups. Just avoid auto-replies to the same Instagram keywords in both tools.
Connecting your channels and store takes minutes. Exporting contacts is the slow part, because ManyChat has no one-click export; the Google Sheets route works for most accounts.
Yes. Hamla's dashboard is available in Arabic and English, and it writes campaigns in Arabic, English and many other languages.
Try Hamla free for 7 days. Nothing is charged until the trial ends.