Keep customers coming back.
The sale is the start, not the finish. Build a post-purchase sequence that delights, earns reviews, and brings customers back for more.
Trigger: Order delivered
What post-purchase looks like.
Confirm and thank
01Instant confirmation with a personal thank-you. Set expectations — shipping, delivery, next steps.
Keep them posted
02Shipping updates, delivery tracking, or appointment reminders — whatever the next milestone is.
WhatsAppPushCheck in after delivery
03A few days after they got what they paid for, ask how it went. Offer help if needed.
WhatsAppAsk for a review
04Timing matters. 7-10 days after delivery is the sweet spot. One short ask, one clear link.
Invite them back
05Recommend products based on what they bought. Offer a returning-customer discount. Make them feel seen.
Post-purchase, across every business.
E-commerce
Order confirm → shipping updates → review request → related-product offer.
Restaurants
Reservation confirmed → visit reminder → post-meal review → return offer.
Clinics
Appointment confirm → prep reminder → post-visit check-in → next-appointment booking.
Real Estate
Viewing confirmed → follow-up questions → decision check-in → referral request.
Salons
Service complete → aftercare tips → rebook reminder → birthday offer.
Coaching
Session complete → homework reminder → progress check → renewal prompt.
Post-purchase questions.
How long should a post-purchase sequence run?
Roughly three weeks: confirmation on day zero, delivery updates as they happen, a check-in a few days after delivery, the review ask around day seven to ten, and a return invitation once the product has had time to prove itself.
Does this replace my store's transactional emails?
It sits alongside them. Your store keeps sending the receipt; Hamla owns the sequence that turns one order into the next — the check-in, the review ask, and the return offer.
How do you avoid overwhelming a customer who orders often?
Hamla runs a fatigue check before every send, so a customer with three orders in flight doesn't get three overlapping sequences. Frequency caps apply per contact, not per campaign.
Integrations that power this campaign
Channels it sends on
Explore other campaigns.
Use case · Acquisition
Turn new visitors into loyal customers.
A welcome series is the first conversation you have with a new contact. Build the right sequence — Hamla delivers it the moment someone joins.
Use case · Recovery
Win back the carts your customers left behind.
Most shoppers who add to cart never check out. Hamla watches for the abandoned-cart event and reaches out while the intent is still warm — on the channel that customer actually reads.
Use case · Recovery
Follow up on the product they looked at but didn't add.
Browsing is intent too. Hamla tracks viewed products and repeat visits, then follows up on the item someone kept coming back to — long before a cart ever exists.
Use case · Demand
Tell the people who wanted it that it's back.
A sold-out product is a list of people who already decided to buy. Hamla listens for the back-in-stock event and messages exactly that list, in the order they asked.
All use cases →Ready to build your campaign?
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