vs MailchimpMailchimp is the best-known email marketing tool, with a free plan, a big template library and hundreds of integrations. Hamla is an AI marketing team: it plans, writes, launches and measures campaigns across email, WhatsApp, SMS, web push, popups and social, and asks you before anything reaches a customer or spends money. Here is an honest comparison, with Mailchimp's details checked on its own site.
Hamla's column comes straight from what the product ships today. Mailchimp's comes from its pricing page, integrations directory and help center.
| Feature | Hamla | Mailchimp |
|---|---|---|
| AI plans and launches campaigns for you | Plans, writes and schedules; you approve | Intuit AI drafts and suggests; you build and approve |
| Email campaigns and automated journeys | 15,000 emails a month on Starter | Its core product; multi-step journeys from Standard |
| WhatsApp messages | Offers and reminders from your business number | ?No WhatsApp product found on its site |
| SMS | Yes | Paid add-on; US, Canada, UK, Australia and parts of Europe |
| Web push notifications | 5,000 a month on Starter | No web push for your customers |
| On-site popups and sign-up forms | 10 active popups on Starter | Popup forms on all plans (beta) |
| Instagram comment-to-DM auto-reply | Keyword replies that save interested people with consent | No Instagram DM automation |
| Facebook comments and Messenger | Comment replies that continue in Messenger | No Messenger or comment replies |
| Publish social posts | Instagram, Facebook, LinkedIn and TikTok | Facebook and Instagram only; scheduling on Standard |
| Revenue per campaign | Store orders attributed to each campaign | Last-touch revenue with a connected store |
| Salla store | Native app | Listed, built by Salla rather than Mailchimp |
| Zid store | Native app | No Zid listing |
| Shopify store | Beta · Native app | Built by Mailchimp |
| Arabic dashboard and Arabic-first copy | Dashboard and campaigns in Arabic and English | No Arabic dashboard; Arabic emails switch to right-to-left |
| Works inside AI assistants (MCP) | Run Hamla from Claude and other MCP clients | Connectors for ChatGPT and Claude on Standard and Premium |
| Entry price | $25 | $13 a month for 500 contacts (Essentials, first 12 months) |
Mailchimp details come from its own website and help center, checked October 2026. Sources are listed at the end of this page.
Mailchimp helps you send email. Hamla runs your marketing.
In Mailchimp you design the emails and build the journeys, and its Intuit AI drafts and suggests actions that you review and approve. Hamla starts from the outcome you want, like filling next week's bookings, then proposes the plan, writes the messages and launches them once you approve.
Mailchimp is built around email, with SMS as an add-on in a list of countries. We found no WhatsApp, Instagram DM or web push for your customers. Hamla runs email, WhatsApp, SMS, web push, popups and Instagram and Facebook replies side by side.
Hamla connects to Salla and Zid natively and its dashboard is in Arabic. Mailchimp's Salla listing is built by Salla, it has no Zid listing, and its dashboard is not offered in Arabic, though Arabic emails switch to right-to-left automatically.
Mailchimp's price rises with your contacts, and the prices on its pricing page are for the first 12 months. Hamla's plans are a flat monthly price with the limits written on the plan.
$25/ month
$20 a month for 500 contacts, for the first 12 months
Prices in US dollars before tax, as each company lists them.
We would rather you pick the right tool than switch twice.
Mailchimp's free plan covers 250 contacts and 500 emails a month. Hamla starts with a 7-day trial instead.
Mailchimp's template library and email designer are built for newsletters, with more than 130 templates.
Mailchimp lists more than 300 integrations, including a Shopify app it builds itself.
Mailchimp's SMS add-on covers about 37 countries, mostly in North America, Europe and Australia.
In Mailchimp, open your audience, choose Export audience, then Export as CSV. Only Owners and Admins can export, and the file stays available for 30 days.
Upload the CSV to Hamla, then connect WhatsApp, Instagram and your Salla or Zid store. Keep Mailchimp running until you are happy.
For example: win back customers who have not ordered in two months. Hamla proposes the plan and writes the messages; nothing goes out until you approve.
Yes, for businesses that want more than email. Hamla sends email like Mailchimp does, and also runs WhatsApp, Instagram and Facebook replies, web push, popups and social posts, planned and written by AI. If newsletters to a small list are all you need, Mailchimp's free plan is hard to beat.
Hamla Starter is $25 a month for 2,500 contacts, with email, web push and popups included. Mailchimp Standard, the first plan with multi-step journeys, shows $20 a month for 500 contacts for the first 12 months, and Essentials shows $13. Mailchimp's SMS is a paid add-on.
We found no WhatsApp product on Mailchimp's site or help center. Hamla sends WhatsApp offers and reminders from your business number, next to email and the other channels.
Mailchimp lists a Salla integration that Salla built and supports. We found no Zid listing. Hamla connects to both natively and attributes revenue to each campaign.
Yes. Some businesses keep Mailchimp for their newsletter and let Hamla run WhatsApp, Instagram, web push and popups. Just make sure the same customer is not sent the same offer by both.
Yes. Hamla's dashboard is available in Arabic and English, and it writes campaigns in Arabic, English and many other languages, right to left where needed.
Try Hamla for 7 days. Nothing is charged until the trial ends.