vs WatiWati is a WhatsApp-first platform: broadcasts, chatbots and a shared inbox where a team answers customers, with Instagram and Messenger alongside. Hamla is an AI marketing team: it plans, writes, launches and measures campaigns across WhatsApp, email, SMS, web push, popups and social, and asks you before anything reaches a customer or spends money. Here is an honest comparison, with Wati's details checked on its own site.
Hamla's column comes straight from what the product ships today. Wati's comes from its pricing page, product pages and help center.
| Feature | Hamla | Wati |
|---|---|---|
| AI plans and launches campaigns for you | Plans, writes and schedules; you approve | AI writes copy and suggests campaigns; AI agents answer chats |
| WhatsApp broadcasts and replies | Offers and reminders from your business number | Broadcasts, chatbots and a shared team inbox |
| Email campaigns | 15,000 emails a month on Starter | Only as a fallback or through other tools |
| SMS | Yes | Fallback only, through Twilio, on the Business plan |
| Web push notifications | 5,000 a month on Starter | Not offered |
| On-site popups and sign-up forms | 10 active popups on Starter | Chat widget; opt-in popups only in its Shopify app |
| Instagram comment-to-DM auto-reply | Keyword replies that save interested people with consent | Keyword comments get a reply and a DM |
| Facebook comments and Messenger | Comment replies that continue in Messenger | Messenger in the shared inbox |
| Publish social posts | Instagram, Facebook, LinkedIn and TikTok | Not offered |
| Revenue per campaign | Store orders attributed to each campaign | Shopify campaigns only, on the Business plan |
| Salla store | Native app | Not in its integrations library |
| Zid store | Native app | Not in its integrations library |
| Shopify store | Beta · Native app | Shopify app, a $4.99 monthly add-on |
| Arabic dashboard and Arabic-first copy | Dashboard and campaigns in Arabic and English | Arabic message templates; no Arabic dashboard |
| Works inside AI assistants (MCP) | Run Hamla from Claude and other MCP clients | MCP server for ChatGPT and Claude |
| Entry price | $25 | Plan prices load by region on its pricing page; messages billed on top |
Wati details come from its own website and help center, checked October 2026. Sources are listed at the end of this page.
Wati is where a team talks to customers on WhatsApp. Hamla is the team that markets to them.
Wati is built for answering and broadcasting on WhatsApp: a shared inbox, chatbots and AI agents that reply to customers. Hamla starts from the outcome you want, like winning back quiet customers, then proposes the plan, writes the messages and launches them once you approve.
Wati sends email and SMS only as fallbacks and does not offer web push or social posting. Hamla runs WhatsApp, email, SMS, web push, popups and Instagram and Facebook replies side by side, with one view of each customer across them.
Hamla connects to Salla and Zid and attributes each order to the campaign that brought it. Wati has no Salla or Zid integration, and its campaign revenue tracking covers Shopify stores on the Business plan.
Wati charges a plan fee plus WhatsApp messages from prepaid credits, at rates that vary by country and message type. Hamla's plans are a flat monthly price with the limits written on the plan.
$25/ month
Shown by region on wati.io
Prices in US dollars before tax, as each company lists them. Wati's plan prices did not load in a form we could read, so we do not quote them.
We would rather you pick the right tool than switch twice.
Wati's shared inbox has teams, auto-routing, round-robin assignment, several numbers and agent performance reports.
Wati's no-code chatbot builder and its AI agents answer customers by text or voice and hand over to a person when needed.
As a Meta Business Partner, Wati offers Click-to-WhatsApp ads, WhatsApp catalogs and voice calling.
Wati lists more than 100 integrations, including HubSpot, Salesforce and Zoho.
In Wati, open Contacts and use Export to CSV to download every contact with its attributes.
Upload the CSV to Hamla, then connect WhatsApp, Instagram and your Salla or Zid store. Keep Wati running until you are happy.
For example: win back customers who have not ordered in two months. Hamla proposes the plan and writes the messages; nothing goes out until you approve.
Yes, for businesses that want WhatsApp marketing as part of a full plan. Hamla sends WhatsApp offers and reminders like Wati does, and also runs email, web push, popups and social posts, planned and written by AI. If your team spends the day answering WhatsApp chats, Wati's inbox is built for that.
Hamla Starter is $25 a month for 2,500 contacts, with email, web push and popups included. Wati shows its plan prices by region on its pricing page, and WhatsApp messages are paid on top from prepaid credits at its per-country rates. Compare the total for the messages you actually send.
We found no Salla or Zid integration in Wati's integrations library or help center. Hamla connects to both natively and attributes revenue to each campaign.
If your team mostly answers customer questions on WhatsApp, Wati's shared inbox, routing and chatbots are built for that. Hamla is built for marketing: planning, writing and sending campaigns, and measuring what they bring in.
Yes. Some businesses keep Wati for support conversations and let Hamla run marketing campaigns. Just make sure the same customer is not sent the same offer by both.
Yes. Hamla's dashboard is available in Arabic and English, and it writes campaigns in Arabic, English and many other languages, right to left where needed.
Try Hamla for 7 days. Nothing is charged until the trial ends.