Use case · Conversion

Make one last offer before they close the tab.

Exit intent is the cheapest conversion you own — the visitor is already there. Hamla reads the leave signal and shows the one thing most likely to keep them.

Trigger: Exit intent

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Campaign flow · Simple mode 🐜

What an exit-intent campaign looks like.

Detect the leave signal

Cursor to the tab bar, a back gesture, or a stall after real engagement. Hamla distinguishes leaving from idling.

Website

Hamla waits — and skips ahead if the customer responds

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Match the offer to the page

Checkout gets shipping reassurance. A product page gets the size guide. Pricing gets the objection answered. One generic popup everywhere converts nobody.

Popup

Hamla waits — and skips ahead if the customer responds

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Ask for the smallest thing

If they won't buy today, take the contact detail — that turns a lost session into a welcome series you can follow up on.

PopupForm

Hamla waits — and skips ahead if the customer responds

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Respect the no

Dismissed once means don't ask again this session, and cap it per contact. An exit popup that reappears is why people install blockers.

Popup

Stops the moment the customer responds — and never over-messages anyone

Works for every business

Exit intent, across every business.

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E-commerce

Leaving checkout → free-shipping threshold reminder → email capture as fallback.

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Restaurants

Leaving the menu → tonight's availability → one-tap table booking.

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Clinics

Leaving a treatment page → free consultation offer → WhatsApp instead of a form.

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Coaching

Leaving pricing → free first session → calendar link in the popup.

Exit intent questions.

Does exit intent work on mobile?

There's no cursor to track, so mobile uses different signals — back gesture, rapid upward scroll, or a stall after engagement. Expect it to fire less often and less precisely than on desktop.

Do exit popups hurt SEO?

Not when they fire on exit. Google penalises interstitials that block content on arrival, especially on mobile — an exit-triggered popup appears after the visitor has read the page, so it falls outside that.

Should the exit offer always be a discount?

No. The most effective exit offers answer the objection tied to that page — delivery time, return policy, sizing. Save the discount for where you know price is the blocker.