The price they were waiting for just happened.
Some shoppers don't need convincing, just a better number. When a price drops, Hamla tells the people who already viewed or saved that product.
Trigger: Price dropped
What a price-drop alert looks like.
Know who cared
01Hamla already holds who viewed, carted, or waitlisted each product. That's your alert audience — no segment to build.
The price changes
02Your store fires price-dropped. Hamla matches it against everyone who showed interest in that exact product.
SallaZid
Shopify
Lead with the number
03Old price, new price, product name. Price-drop alerts don't need persuasion — the delta is the whole message.
WhatsAppSay how long it lasts
04If the drop is temporary, say when it ends. If it's permanent, don't fake urgency — Hamla won't invent a deadline you didn't set.
Price sensitivity, across every business.
E-commerce
Viewed but not bought → price drops → push with old and new price → 72-hour window.
Real Estate
Saved listing reduced → WhatsApp the shortlist before it goes public.
Clinics
Package promotion starts → alert everyone who asked about that treatment.
Coaching
Program early-bird opens → email the people who hit pricing and left.
Price-drop questions.
Won't price-drop alerts train customers to wait for a discount?
They can, if you send them to everyone. Target only contacts who already showed interest in that product and didn't buy, and keep the alert tied to genuine price changes rather than a recurring sale.
Can I alert on a percentage threshold instead of any change?
Yes. Set a minimum drop so routine cent-level changes stay silent and only a meaningful reduction reaches the customer.
What stops someone getting the same alert repeatedly?
The fatigue check. A contact watching five products whose prices all move in one week gets one consolidated alert, not five separate ones.
Integrations that power this campaign
Channels it sends on
Explore other campaigns.
Use case · Acquisition
Turn new visitors into loyal customers.
A welcome series is the first conversation you have with a new contact. Build the right sequence — Hamla delivers it the moment someone joins.
Use case · Recovery
Win back the carts your customers left behind.
Most shoppers who add to cart never check out. Hamla watches for the abandoned-cart event and reaches out while the intent is still warm — on the channel that customer actually reads.
Use case · Retention
Keep customers coming back.
The sale is the start, not the finish. Build a post-purchase sequence that delights, earns reviews, and brings customers back for more.
Use case · Recovery
Follow up on the product they looked at but didn't add.
Browsing is intent too. Hamla tracks viewed products and repeat visits, then follows up on the item someone kept coming back to — long before a cart ever exists.
All use cases →Ready to build your campaign?
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